What are Michael’s Think Pieces?
I have lived a long and eventful life and over that time I’ve thought about a lot of stuff and I have been a prolific writer. The number of pages that I have created is in the tens of thousands. People have encouraged me to write more and to share my knowledge, experiences, insights, humor and observations with them. I don’t have any expectations that people will benefit from visits to my blog. I write mostly for my self. Some time ago I started to refer to some of my writings as Think Pieces.
Think pieces are defined by the Oxford English Dictionary as articles “containing discussion, analysis, or opinion, as opposed to fact or news.” Michael’s Think Pieces are a little more than that. When I get interested in a subject enough to think about it, I write a Michael’s Think Piece – an article not intended to tell people what I know about something, but to find out what I know about it. I send my Think Pieces to a very small audience and hope that if they don’t agree with it, they will let me know so I can continue to know.
Currently I’m working on Think Piece on Economics and Economists . My interest in the subject came about only recently – after attending the UCLA Economic Outlook on December 6, 2016. I doubt I will finish that think piece before mid-2017. Other recent think pieces page include:
- How to Build a Better Future for the U.S.
- Are American’s at Peace?
- The System Launch Date is Not an Input
- Why Trump is Surging (written in mid-2015)
You can find them on the Think Pieces page.
I work very hard to make sure to keep politics out of my think pieces. It is hard to do because I have insights and opinions that might sound political but I don’t base any of them on political ideology. Those who know me remember that I was once a conservative and Republican. I am much more middle of the road these days.
More about me.
I have experience as a CEO, senior executive, and as a consultant to companies across the US and Europe. In 2005, I retired as Executive-in-Residence and Associate Professor of Marketing and Sales Management at the California Lutheran University where I taught in the MBA and undergraduate programs for 14 years. Since 1979, I have run MWL & Company – an international consulting practice that worked with clients to implement structured processes for sales management, strategic management and product marketing management. My uniquely effective processes have been implemented at many companies, and are available from this site to those desiring to improve the performance of their strategic management, marketing and sales teams.
My focus is to regard strategy, marketing and sales as a set of processes to be integrated, managed and improved over time. It is from this vantage point that I have authored books, booklets, whitepapers, articles and other educational materials. Go to the Books and Booklets pages for more information:
As for schooling I majored in theoretical mathematics, earning a BA from Colgate, an MS from the University of Rochester, and a Ph.D. from Rutgers.
I have been an avid golfer since childhood, with 3 holes-in-one, so far, and several rounds lower than my age.
I also spent some time working on the NASA space program. Here is a story related to that.
January 17, 2017: Eugene Cernan Passes
I was surprised that he was only 82 – 2 years younger than me. I met him during my aerospace years, before I got into business management.
I managed a project for the Mitre Corporation at the NASA Manned Spacecraft Center in Houston. The project was about the application of computerized tools for flight operations. Keep in mind that this was in 1966 when computers were gigantic. In fact my iPhone has more computer power than all of the computers that together got our astronauts to the moon and back.
As part of the study, on Saturday morning, March 12, 1966, I sat in on a flight plan meeting of the astronauts for the Gemini 9A mission. I have a scrapbook that contains my hand written notes from the meeting attended by, among others, Tom Stafford, the Command Pilot making his second spaceflight, Eugene Cernan, the pilot making his first spaceflight, Jim Lovell, another astronaut, and others. Stafford later was the Command Pilot for the Apollo 10 mission that was the second to orbit the moon and first to send the lunar module to the moon. Cernan later made two Apollo missions and was in fact the last human to leave the moon. Jim Lovell is most famous as the commander of the Apollo 13 mission, which suffered a critical failure on the way to the Moon but was brought back safely to Earth by the efforts of the crew and mission control. You may have seen the movie. Lovell was also the command pilot of Apollo 8, the first Apollo mission to enter lunar orbit.
My notes of the meeting indicate that the Gemini 9A flight crew was meticulous in the detail about the upcoming flight and that they didn’t want to see changes to the flight plan.
The scrapbook also contains three security badges that allowed me to sit in the Mission Control Center for two Gemini and an Apollo Missions. Exciting stuff. Especially Gemini 9A, when during Cernan’s spacewalk he began tumbling uncontrollably. He eventually made it back to the hatch area and began the slow climb to the rear of the spacecraft. While he was disconnecting himself from his capsule and hooking up to the backpack, his heart rate rose to about 155 beats per minute
I remember that well.
Michael W. Lodato Ph.D.
Phone: (805) 241-3328 | E-mail: email@example.com