What are Michael’s Think Pieces?
I have lived a long and eventful life and over that time I’ve thought about a lot of stuff and I have been a prolific writer. The number of pages that I have created is in the tens of thousands. People have encouraged me to write more and to share my knowledge, experiences, insights, humor and observations with them. I don’t have any expectations that people will benefit from visits to my blog. I write mostly for my self. Some time ago I started to refer to some of my writings as Think Pieces.
Think pieces are defined by the Oxford English Dictionary as articles “containing discussion, analysis, or opinion, as opposed to fact or news.” Michael’s Think Pieces are a little more than that. When I get interested in a subject enough to think about it, I write a Michael’s Think Piece – an article not intended to tell people what I know about something, but to find out what I know about it. I send my Think Pieces to a very small audience and hope that if they don’t agree with it, they will let me know so I can continue to know. You can find them on the Think Pieces page.
I work very hard to make sure to keep politics out of my think pieces. It is hard to do because I have insights and opinions that might sound political but I don’t base any of them on political ideology. Those who know me remember that I was once a conservative and Republican. I am much more middle of the road these days.
More about me.
I have experience as a CEO, senior executive, and as a consultant to companies across the US and Europe. In 2005, I retired as Executive-in-Residence and Associate Professor of Marketing and Sales Management at the California Lutheran University where I taught in the MBA and undergraduate programs for 14 years. Since 1979, I have run MWL & Company – an international consulting practice that worked with clients to implement structured processes for sales management, strategic management and product marketing management. My uniquely effective processes have been implemented at many companies, and are available from this site to those desiring to improve the performance of their strategic management, marketing and sales teams.
My focus is to regard strategy, marketing and sales as a set of processes to be integrated, managed and improved over time. It is from this vantage point that I have authored books, booklets, whitepapers, articles and other educational materials. Go to the Books and Booklets pages for more information:
As for schooling I majored in theoretical mathematics, earning a BA from Colgate, an MS from the University of Rochester, and a Ph.D. from Rutgers.
I have been an avid golfer since childhood, with 3 holes-in-one, so far, and several rounds lower than my age.
Michael W. Lodato Ph.D.
Phone: (805) 241-3328 | E-mail: email@example.com