Ethics in a Nutshell

If it is not right…I won’t do it
If it is not true… I won’t say it
If it is not mine… I won’t take it

One day when I was on the faculty at California Lutheran University I got a memo from the dean soliciting ideas for incorporating more emphasis on ethics in marketing courses.  It was a good idea and I implemented a very simple thing.  I had business cards made up that carried the above words

From that point on I handed out the cards to each of my students, and later to my children, grandchildren and others.  I’ve run into former students that still carry the card in their wallets.