Rules of Life
_ If you want to have friends, you must be a friend.
_ If you want people to be loyal to you, you must be loyal.
_ If you want to be interesting, you must be interested.
Ethics in a Nutshell
If it is not right…I won’t do it
If it is not true… I won’t say it
If itis not mine… I won’t take it
One day when I was on the faculty at California Lutheran University I got a memo from the dean soliciting ideas for incorporating more emphasis on ethics in marketing courses. It was a good idea and I implemented a very simple thing. I had business cards made up that carried the above words
From that point on I handed out the cards to each of my students, and later to my children, grandchildren and others. I’ve run into former students that still carry the card in their wallets.
Makes me feel good.